A website redesign costs about what a new site costs — $4,000–$15,000 for a professional build (2026 market figures), and from $2,900 with us — because most of the work is the same work. It gets genuinely cheaper only when the structure and the content survive and just the look changes. The number is decided by how much you are keeping, not by the word "redesign".
Which is why the useful question is not "how much is a redesign" but "which of these three am I buying". They cost different amounts and solve different problems.
Three things called a redesign
| Kind | What actually changes | With us | Right when |
|---|---|---|---|
| Reskin: same structure, new look | The pages and copy stay; layout, type and colour are redrawn on the existing structure | from $1,900 for a single page, $2,900 for a multi-page site | The content still works and the site simply looks dated |
| Rebuild: same content, new site | Content is carried over, but structure, templates and code are new — the usual case | from $2,900 | The site is slow, hard to edit, or was built on something you want to leave |
| Replatform: new content and structure | New page architecture, new or rewritten copy, sometimes a store or second language | from $5,000 | The business has changed since the site was built and the old map no longer fits |
Our figures are fixed written quotes, not estimates. Market ranges for comparison — freelance, agency and builder — are in how much a small business website costs.
What actually moves the number
Four things, and only one of them is design:
- How much content is reused. Copy and photography are half the real effort of a website. Carry them over and a redesign is cheaper than a build; rewrite them and it is not.
- Whether the structure changes. Same pages in a new skin is a smaller job than a new page architecture — the second one is a new site with recycled words.
- What has to be migrated. A blog with years of posts, a product catalogue, form integrations and analytics all have to arrive intact, and that is work whether or not anyone sees it.
- The platform you are leaving. Moving off a builder means rebuilding rather than exporting, because the pages are not portable — the detail is in one-time pricing for a business website.
The part most redesigns get wrong: what must survive
A redesign is the one project where you can lose something you already have. Three things carry your existing traffic, and all three are easy to drop by accident:
- Every URL. Rankings attach to addresses, not to sites. Old addresses either stay the same or redirect to their closest new match — one by one, from a map made before the build, not patched afterwards from a 404 report.
- The content that earns the traffic. Layouts tempt everyone to shorten. If a page ranks because it answers something thoroughly, the new design has to hold that answer, not trim it to fit a nicer grid.
- Titles, headings and structured data. They are how a page explains itself to search engines. Rewriting them for style, all at once, on every page, is a change no one can attribute later when traffic moves.
We treat the URL map and redirects as part of the build rather than a launch-day chore, which is the difference between a redesign that keeps its search traffic and one that spends six months earning it back.
When it is not a redesign at all
Two common cases where the money is better spent elsewhere. If the design is fine and the real complaint is that pages crawl on a phone, that is a performance rescue from $1,900 — same look, rebuilt front end; the symptoms are described in why is my website slow. And if the site is fine but nobody updates it, that is upkeep, not design: care plans start at $95/month, and a redesign will not fix a maintenance habit.
Signals it genuinely is time
- The site is slow on phones and tuning has hit its ceiling — you are optimising weight that should not be there.
- You cannot change a price or a paragraph without emailing someone and waiting.
- Visitors arrive and do not do the one thing the site exists for, and that has been true for a while.
- The business has moved on — new services, new audience, new positioning — and the site describes an earlier version of it.
"It looks dated" is not on that list on its own. A plain site that loads instantly and gets enquiries is doing its job, and redesigning it is a preference, not a repair.
How we quote a redesign
Exactly like any other project: a 5-minute brief, then one fixed written price with a delivery date, before work starts. Reusing your content lowers the number; changing structure or rewriting copy raises it, and the quote says which. Rebuilds start at $2,900, single pages at $1,900, and where structure and content both change it is a custom design and build from $5,000. Your URLs come with you, the code is yours on final payment, and if the honest answer is "fix the speed and keep this site", the brief will say that instead.