Brief — 5 minutes.
Share your URL and what hurts: rankings, bounce rate, ad costs. Written brief; email us first if you want to talk it through.
Website speed optimization — fixed scope, fixed quote [ 6,752 particles · rasterised at build · hand-coded ]
Website speed optimization service: pass Core Web Vitals in 5 business days
A website speed optimization service that rebuilds the slow part instead of stacking plugins on top of it. Your design stays; the front-end underneath is hand-coded again, and the site comes back passing Google's Core Web Vitals. From $1,900, in 5 business days — before-and-after Lighthouse reports included, one written quote before any work.
(02) — What you get
Seven outcomes, documented
Every item below is verifiable after the switch — with before-and-after Lighthouse reports, not adjectives.
- 01
A front-end rebuilt, not patched
We replace the heavy implementation underneath your design instead of stacking optimization plugins on top of it.
- 02
Your design, preserved pixel for pixel
Layouts, type, color and imagery stay exactly as your customers know them — or get quietly refined where you ask.
- 03
100/100 PageSpeed target, documented
Before-and-after Lighthouse reports for every key template, so the improvement is verifiable, not anecdotal.
- 04
Core Web Vitals that pass
LCP, INP and CLS brought inside Google’s thresholds — the layer of page experience your rankings quietly depend on.
- 05
An audited third-party stack
Every script justified or removed; what survives moves off the main thread. Most sites lose 80–95% of their JavaScript.
- 06
A maintainable codebase
Clean, documented templates replace the page-builder output — future changes stop being archaeology.
- 07
30 days of post-launch fixes
We watch the field data after the switch and adjust anything that needs it, included.
(03) — Diagnosis
Symptoms we see every week
Any two of these usually justify a rescue.
- PageSpeed scores in the 20–50 range on mobile while the marketing team is asked to "drive more traffic" to the same pages.
- A theme or page builder carrying years of accumulated apps — each one adding its own script, font and tracking pixel.
- Product pages that visibly assemble themselves: images popping in, buttons jumping as banners load, customers tapping the wrong thing.
- "Failing" or "Needs improvement" Core Web Vitals in Search Console for months, with rankings drifting down in slow motion.
- Rising cost per acquisition on paid traffic while conversion rate falls — the landing experience quietly taxing every channel.
Any two of these are usually enough to justify a rescue. Core web vitals optimization is not cosmetic — it changes what Google and your customers do with the site.
None of it is unusual, which is the part worth sitting with. We measured 139 small business sites pulled from US local search: the median scored 57 on mobile, 25% came in below 50, and 3% met Google's LCP threshold. Being typical and being fine are not the same thing — the numbers and the dataset are here.
(04) — Plugin or rebuild
Why a speed plugin stops helping around 50
Caching and compression sit on top of the weight. A rescue removes it.
Caching and optimization plugins do real work: they compress images, defer scripts and serve pages from cache, and on a light site that can be all the speed optimization you need. What they cannot do is remove the weight that a page builder or theme adds to every page, because the plugin runs on top of that output rather than replacing it. When a site scores between 20 and 50 on mobile, the weight itself is the problem, and no layer on top changes what the browser has to download and run.
A rescue starts at the other end. The rendering layer is replaced with hand-coded pages that carry only what your design needs, so the gain is structural and it holds: no plugin update six months later quietly puts the weight back. Before you decide, run your homepage through PageSpeed Insights and read our plain-English guide to why a website is slow; if the score stays below 50 after the obvious fixes, that is the point where a rebuild pays for itself.
(05) — Method
A rescue, not a redesign
Your customers notice nothing except that the site feels expensive.
Think of it as a transplant — a pagespeed optimization service that optimizes by rebuilding, not by stacking plugins. We take your existing design — every layout, every type choice, every color — and reimplement it as a hand-coded Astro front-end: critical CSS inlined, images re-encoded to modern formats with exact dimensions, fonts self-hosted and subset, scripts audited one by one. Interactive features are rebuilt as small isolated islands so the rest of each page ships as plain, instant HTML. Your customers notice nothing except that the site suddenly feels expensive. If you'd rather pair the rebuild with a visual refresh, that's a custom design and development engagement instead.
(06) — Process
Four steps, all in writing
Typical timeline: live in 5 business days from approved content.
Audit & proposal — same business day.
We profile the site and reply with the bottleneck list, fixed scope, fixed price and timeline.
Rebuild.
The front-end is reimplemented on Astro behind a preview URL. You compare it to production side by side.
Switch & verify.
DNS-level cutover with rollback ready, before-and-after reports delivered, 30 days of fixes included.
(07) — Proof
The same build, already working
Home services · Las Vegas
Lifelystyle Home Organizing
A new Las Vegas home-organizing and staging business launching with no website and no online footprint. We designed and built the entire brand presence from the ground up — a multi-service site engineered to reach five very different audiences, each with its own argument and conversion path, on a clean technical-SEO foundation.
- 1,890
- Search impressions, first week
- +33%
- Impressions, week-over-week
- Week one
- Indexed & ranking
(08) — What it's built with
The rendering layer, replaced
The rebuilt front-end runs on Astro: static HTML by default, JavaScript only where a feature genuinely needs it. Where your commerce or CMS back-end stays, we connect to it — the rescue replaces the rendering layer, not your operations. The before-and-after is measured with Lighthouse on a mid-range phone profile and documented in writing.
Because the result is plain code rather than a builder configuration, the gains hold: no app updates re-bloating the site six months later, no platform lock-in, and a codebase any developer can maintain. Keeping it that way is optional and separate: our website care plans add hosting, backups, monitoring and a monthly speed report if you'd rather not watch it yourself.
Weighing a rescue against starting over? Our guide to small business website cost compares both against a builder subscription and an agency retainer, and the full website pricing table shows what each type of build costs here.
- Astro rebuild
- Critical CSS
- Modern image formats
- Script audit
- Rollback ready
- Field data watched
(09) — FAQ
Questions, answered in writing
Anything not covered here gets a written answer the same business day — ask by email.
Can you make my site faster without changing how it looks?
Yes. A Website Performance Rescue rebuilds the front-end for speed while keeping your existing design intact, so visitors see the same site, only faster. We reconstruct the pages in clean hand-coded HTML and CSS, working to a 100/100 Google PageSpeed target and a first paint under a second on mobile, without touching your visual identity. On mobile the final score depends on the images, fonts and third-party tools the site carries, so we hand you before-and-after reports with the real measured numbers.
Will this work if my site is on Shopify, WordPress, Webflow, or a page builder?
Yes. We rebuild the slow front-end while keeping your commerce or CMS back-end in place, so your existing store, admin, and content management keep working. The rescue replaces the heavy, builder-generated markup with pure HTML and CSS, and complex commerce setups are scoped individually after your written brief.
Will my site score 100/100 on PageSpeed?
We build every site to a 100/100 PageSpeed target and publish the measured scorecards on each case study, so you see real numbers rather than a promise. On desktop our live client sites measure 99-100 (median of three runs each, 11 August 2026). On mobile the score depends on what the site carries — photography, custom fonts, booking widgets, analytics and other third-party scripts — so we report the measured figure for your build instead of a blanket claim. For a rescue we show before-and-after Lighthouse reports, and a lab score stays separate from real-world field data, which Google collects over its own rolling window.
How much downtime is there during the switch, and can you roll back if something goes wrong?
Downtime during the DNS cutover is minimal, and the switch is designed with a rollback path so we can revert to your current site if anything looks off. Because your commerce or CMS back-end stays in place, only the front-end is swapped, which keeps the change contained and low-risk.
How soon do rankings recover after you speed up my site, and does speed really affect SEO?
Speed is a real Google ranking signal, and rankings typically respond over the weeks following the switch as Google's field data updates on its rolling window rather than instantly. Beyond speed, every rescue keeps technical SEO built in: semantic HTML, structured data, clean URLs, sitemaps, canonical tags, and unique meta. We can't promise specific ranking positions, since those depend on content and competition too.
Is a performance rescue cheaper than a full redesign?
Yes. A Website Performance Rescue starts at $1,900 and runs 5 business days, versus a from-scratch custom build that starts at $5,000, because we keep your existing design and back-end instead of rebuilding everything. You get a fixed written quote up front, never hourly, so the price is locked before work begins.
How much does it cost to optimize a website for speed?
Here it is a fixed written quote from $1,900, delivered in 5 business days, with before-and-after Lighthouse reports so the improvement is measured rather than promised. The quote follows a same-business-day audit of your URL, so the number reflects what your site actually carries.
How can I make my website load faster myself?
Start with Google PageSpeed Insights on your homepage and read the list under Opportunities: oversized images, render-blocking scripts and unused JavaScript are the usual three. Compress and resize images, remove plugins and third-party scripts you no longer need, and self-host your fonts. If the score still sits below 50 on mobile after that, the weight is in the builder or theme itself, and that is the point where a rebuild pays off. Our plain-English diagnosis is in the why is my website slow guide.
Send us the URL.
We profile the site and reply the same business day with the bottleneck list, a fixed scope and a price.