Services — Performance Rescue
Website Performance Rescue: Pass Core Web Vitals
Your site looks right and sells wrong: rankings slipping, paid clicks bouncing, Search Console flagging Core Web Vitals in red. The design isn't the problem — the implementation is. We fix slow websites by rebuilding what's underneath, not by asking you to start over.
What you get
Everything included, nothing vague
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A front-end rebuilt, not patched
We replace the heavy implementation underneath your design instead of stacking optimization plugins on top of it.
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Your design, preserved pixel for pixel
Layouts, type, color and imagery stay exactly as your customers know them — or get quietly refined where you ask.
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100/100 PageSpeed, documented
Before-and-after Lighthouse reports for every key template, so the improvement is verifiable, not anecdotal.
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Core Web Vitals that pass
LCP, INP and CLS brought inside Google’s thresholds — the layer of page experience your rankings quietly depend on.
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An audited third-party stack
Every script justified or removed; what survives moves off the main thread. Most sites lose 80–95% of their JavaScript.
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A maintainable codebase
Clean, documented templates replace the page-builder output — future changes stop being archaeology.
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30 days of post-launch fixes
We watch the field data after the switch and adjust anything that needs it, included.
Diagnosis
Symptoms we see every week
- PageSpeed scores in the 20–50 range on mobile while the marketing team is asked to "drive more traffic" to the same pages.
- A theme or page builder carrying years of accumulated apps — each one adding its own script, font and tracking pixel.
- Product pages that visibly assemble themselves: images popping in, buttons jumping as banners load, customers tapping the wrong thing.
- "Failing" or "Needs improvement" Core Web Vitals in Search Console for months, with rankings drifting down in slow motion.
- Rising cost per acquisition on paid traffic while conversion rate falls — the landing experience quietly taxing every channel.
Any two of these are usually enough to justify a rescue. Core web vitals optimization is not cosmetic — it changes what Google and your customers do with the site.
Method
A rescue, not a redesign
Think of it as a transplant — a pagespeed optimization service that optimizes by rebuilding, not by stacking plugins. We take your existing design — every layout, every type choice, every color — and reimplement it as a hand-coded Astro front-end: critical CSS inlined, images re-encoded to modern formats with exact dimensions, fonts self-hosted and subset, scripts audited one by one. Interactive features are rebuilt as small isolated islands so the rest of each page ships as plain, instant HTML. Your customers notice nothing except that the site suddenly feels expensive. If you'd rather pair the rebuild with a visual refresh, that's a custom design and development engagement instead.
Process & timeline
Four steps, all in writing
Typical timeline for a performance rescue: 5 business days depending on template count.
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Brief — 5 minutes.
Share your URL and what hurts: rankings, bounce rate, ad costs. Written brief, no calls.
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Audit & proposal — within 24 hours.
We profile the site and reply with the bottleneck list, fixed scope, fixed price and timeline.
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Rebuild.
The front-end is reimplemented on Astro behind a preview URL. You compare it to production side by side.
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Switch & verify.
DNS-level cutover with rollback ready, before-and-after reports delivered, 30 days of fixes included.
Stack & approach
Built on Astro, zero JavaScript by default
The rebuilt front-end runs on Astro: static HTML by default, JavaScript only where a feature genuinely needs it. Where your commerce or CMS back-end stays, we connect to it — the rescue replaces the rendering layer, not your operations. The before-and-after is measured with Lighthouse on a mid-range phone profile and documented in writing.
Because the result is plain code rather than a builder configuration, the gains hold: no app updates re-bloating the site six months later, no platform lock-in, and a codebase any developer can maintain.
From the portfolio
a five-audience service site built to reach five distinct buyers
Read the Lifelystyle Home Organizing case study
FAQ
Asked before every brief
Can you make my site faster without changing how it looks?
Yes. A Website Performance Rescue rebuilds the front-end for speed while keeping your existing design intact, so visitors see the same site, only faster. We reconstruct the pages in clean hand-coded HTML and CSS, delivering 100/100 Google PageSpeed on mobile and sub-1.5s LCP without touching your visual identity.
Will this work if my site is on Shopify, WordPress, Webflow, or a page builder?
Yes. We rebuild the slow front-end while keeping your commerce or CMS back-end in place, so your existing store, admin, and content management keep working. The rescue replaces the heavy, builder-generated markup with pure HTML and CSS, and complex commerce setups are scoped individually after your written brief.
Do you guarantee a 100/100 PageSpeed score?
Every site we build ships at 100/100 Google PageSpeed on mobile, with sub-1.5s LCP and zero layout shift, and that is the target for every rescue. We show before-and-after Lighthouse reports so the improvement is documented, not just claimed. Note that a lab score is separate from real-world field data, which Google collects over its own rolling window.
How much downtime is there during the switch, and can you roll back if something goes wrong?
Downtime during the DNS cutover is minimal, and the switch is designed with a rollback path so we can revert to your current site if anything looks off. Because your commerce or CMS back-end stays in place, only the front-end is swapped, which keeps the change contained and low-risk.
How soon do rankings recover after you speed up my site, and does speed really affect SEO?
Speed is a real Google ranking signal, and rankings typically respond over the weeks following the switch as Google's field data updates on its rolling window rather than instantly. Beyond speed, every rescue keeps technical SEO built in: semantic HTML, structured data, clean URLs, sitemaps, canonical tags, and unique meta. We can't promise specific ranking positions, since those depend on content and competition too.
Is a performance rescue cheaper than a full redesign?
Yes. A Website Performance Rescue starts at $2,900 and runs 5 business days, versus a from-scratch custom build that starts at $5,000, because we keep your existing design and back-end instead of rebuilding everything. You get a fixed written quote up front, never hourly, so the price is locked before work begins.