A Wix plan costs $204 to $1,908 a year, but the plan is not the bill. Add the design the plan does not include and the apps your features need, and an ordinary small business site lands near $756 a year. Below is where every dollar goes, with the source and date beside each figure so you can check them yourself.
Wix publishes its plan prices plainly, and that part is easy to look up. What makes the yearly number hard to predict is everything the plan price leaves out — and those pieces are not hidden so much as scattered across three different places.
The plans themselves
Monthly rates for the US line-up. Wix bills these as a yearly subscription paid in full up front, so the yearly column is what actually leaves your account on day one:
| Plan | Per month | Per year | Storage | Domain |
|---|---|---|---|---|
| Free | $0 | $0 | — | Wix subdomain, Wix ads |
| Light | $17 | $204 | 2 GB | Free domain for 1 year |
| Core | $29 | $348 | 50 GB | Free domain for 1 year |
| Business | $39 | $468 | 100 GB | Free domain for 1 year |
| Business Elite | $159 | $1,908 | Unlimited | Free domain for 1 year |
Read off wix.com/plans on 9 August 2026 from a US address. Wix serves different line-ups by region, so check yours from where you are — the same page requested from outside the US returns other numbers.
The free plan is real, and for a hobby page it is enough. For a business it is not: the address stays a Wix subdomain and Wix places its own ads on your pages. Anything you would put on a business card starts at the Light tier.
What the plan price does not buy: the design
A plan buys hosting and an editor. It does not buy a designed site. Either you take a template as it comes and accept that a competitor two towns over is using it too, or you pay someone — and Wix prints that price itself, because it runs the marketplace where those people list.
On 11 August 2026 that marketplace listed 1,701 professionals. The first page showed 24 cards quoting "starting at" figures from $99 to $1,990, with a median of $299.
Two caveats belong with that median or it misleads. Those are starting prices, which is the number before anyone has heard what you need. And 24 cards out of 1,701 is a first page, not a survey of the market. What the figure does establish is that design has a price on a builder too, and it belongs in any honest comparison.
What the plan price does not buy: the apps
Booking, reviews, advanced forms, an email list — on a platform each of these is an app with a monthly fee of its own. Rates inside the Wix App Market run from $2.49 to $14.99 a month for the marketing tools that print a price at all (11 August 2026).
Getting a realistic rate per job out of Wix is harder than it sounds, and the reason is worth stating: most listings do not show one. Four categories checked on 11 August 2026 — bookings showed 28 cards marked "Free plan available" or "Free to install" and just two with a price; reviews showed 70 cards with no price at all; forms 27; email 13. The tariff lives inside each app, behind an install.
So the rates below come from the Shopify App Store, where the price is printed on the card itself. This is a market rate per task, not a Wix price — the distinction matters and is why it is stated here rather than buried:
| Job | App priced | Per month | Where the free tier stops |
|---|---|---|---|
| Online booking | Sesami | $19 | free tier exists; paid tier starts at 5 resources |
| Reviews | Judge.me | $15 | Forever Free covers unlimited reviews |
| Advanced forms | Powerful Form Builder | $9.90 | 1 form, 40 submissions a month |
| Email and CRM | Klaviyo | $15 | 250 contacts, 150 SMS credits |
That last column is the honest part. Free tiers are generous, and plenty of small sites pay nothing here for years. Reviews can be unlimited for free; a forms plugin covers one form and forty submissions a month; an email list is free to 250 contacts. You start paying at the moment the business grows — which is exactly when you can least afford a surprise.
Three scenarios, worked through
Same site, three honest ways to run it. The domain is free for the first year on any paid plan and becomes a separate subscription after that, so year one is cheaper than every year that follows:
| Scenario | Plan | Apps / mo | Year one | Every year after |
|---|---|---|---|---|
| Bare minimum A few pages, no bookings, no store, no email list. | $17 | — | $204 | $211.90 |
| Typical small business Takes bookings and runs an email list past the free ceilings. | $29 | $34 | $756 | $763.90 |
| Fully equipped Bookings, reviews, advanced forms and email, all on paid tiers. | $39 | $58.90 | $1,175 | $1,182.70 |
Add the marketplace design fee once — median $299 — and the first year of a typical small business site on Wix is roughly $1,055. Domain renewal is the one figure nobody can quote for you: Wix lists a $7.90 starting price for a .com but sends you to your own account for the renewal rate, so treat $7.90 as a floor rather than a forecast.
When Wix is the cheaper answer, plainly
Under two or three years, a subscription usually wins on money, and pretending otherwise would be easy to check. If the site is for a season, an event, a test of an idea you might close, or a business still deciding what it is, $204 for a year is hard to argue with. The same goes if you want to change things yourself at eleven at night without emailing anyone.
The arithmetic only turns when the site stops being an experiment. On the typical scenario above, the rent adds up to about $4,111 over five years against $2,940 for a built site you own outright — the lines cross near 3.4 years, counting the design fee on the Wix side.
When a flat-rate build is the better deal
A fixed quote from a studio buys a different shape of cost: one number now, then almost nothing recurring. It makes sense past that crossing point, and in three situations it makes sense regardless of the horizon.
- Speed is part of the product. Builders ship shared code so their editors can run in your browser. If customers arrive on phones and leave when a page stalls, that trade is not neutral.
- The feature list keeps growing. Every new capability on a platform is another monthly line. In a build the same features are written into the scope once.
- The site has to be an asset. Code and design files that transfer to you mean the site keeps working whatever happens to any one vendor — including us.
Our own numbers, so this page can be held to its own standard: $1,900 for a landing page, $2,900 for a multi-page business website, fixed in writing after a 5-minute brief and before any work starts. The wider comparison of both models is in one-time pricing versus a subscription, and what happens to a Wix site the day you stop paying is set out in Wix versus a custom website.
Want the number for your own scope rather than a scenario? The cost calculator runs on the same published price list and gives a range in about a minute — useful as a sanity check against any quote you receive, including ours.