SG Training Fit Entertainment: a 26-act entertainment catalog, engineered for speed and discretion

The client came to us with no website — only a stage reputation and a client list that included MGM Grand, Mandalay Bay, Hyundai and Kia. The catalog was the hard part: 26 separate signature experiences, each with its own dimensions, set-up logistics, gallery, video reel and pricing tiers. Most performers in this market get by with a single Instagram link or a one-page site that flattens everything into a list. The brief was the opposite — give every act the depth of its own landing page, keep 26 of them reading as one luxury brand, and let private clients see pricing without exposing rates to competitors.

We designed and hand-coded a 27-page site: one homepage plus a dedicated page for every experience, organized into four clear collections — Aerial & Rigging, Signature Props, Champagne and Atmosphere. Every page shares one editorial visual language — a near-black palette with gold, oversized serif typography, kinetic marquees and lightbox galleries — so 26 different acts still feel like a single brand. Each experience page follows a consistent template: dimensions, assembly and break-down logistics, a photo gallery, an embedded showreel and its own pricing block. Two engineering decisions carry the project. First, a private-pricing system: rates are hidden from the public and unlocked sitewide by a client access code, so the artist can share pricing with serious inquiries without publishing it to competitors. Second, a local-SEO layer on every single page — unique titles, meta descriptions, Open Graph and geo-tags for Las Vegas — so each act can rank for its own search terms instead of competing through one thin homepage. The site is statically generated and served from clean, extension-less URLs, with self-hosted media and search-ready alt text on every gallery.